Maxxium Travel Retail to cease
Edrington and Beam Suntory have announced that they are ending their Maxxium Travel Retail joint venture with effect from April 1, 2015.
Highland Park unveils its Warriors
Highland Park last night (February 22) unveiled The Warrior Series, which will comprise a range of six single malt whiskies.
Courvoisier Le Voyage de Napoleon showcased at Cannes
Beam has announced the 2013 launch of Courvoisier Le Voyage de Napoleon, an exclusive travel retail range of cognacs.
MTR raises Courvoisier’s profile at T5
Maxxium Travel Retail (MTR) is raising the profile of Courvoisier and aiming to demystify the cognac category with its multi-sensory experience, ‘Le Nez de Courvoisier’ in the World Duty Free store at London Heathrow Terminal 5.
Maxxium Travel Retail outpaces market growth
Maxxium Travel Retail’s sales grew by 11% last year, outpacing European travel retail growth of 8%, according to findings by International Wine and Spirits Research (IWSR).
Jim Beam and Red Stag in travel retail push
Beam Global and Maxxium Travel Retail have ramped up travel retail activity in Europe.
Courvoisier takes to the sky
Courvoisier cognac is to be available on Virgin Atlantic flights.
Maxxium gives Brugal travel retail push
Maxxium Travel Retail is to launch a campaign for its Brugal rum in Heathrow terminal 5.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
